It hasn’t been a good week for Qantas, in fact a good few months. So when it all went down – or that is planes remained on the ground social media exploded. Read Full Article >
The role of digital in brand management
In the world of digital marketing direct response is always front of mind, everything can be measured and accounted for – but where does brand management fit in?
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CATEGORY: Brand, Digital Strategy
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What women want…… from digital
Last week, I was fortunate enough to attend a digital breakfast which showcased SheSpot’s research on women’s consumption of digital in Australia. Read Full Article >
CATEGORY: Digital News & Trends
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What’s in a LIKE? A Facebook LIKE
As women, many of us spend our lives waiting to hear the 4 letter “L” word. But as marketers another 4 letter word starting with “L” is consuming our thoughts. Read Full Article >
CATEGORY: Social Media
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Daily Deals – Are they really good for business?
In 2010, daily deal fever hit our shores and the trend has continued to snow-ball in 2011 and it is only the beginning. According to research from BA/Kelsey consumer Read Full Article >
CATEGORY: Brand, Digital News & Trends, Social Media
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All eyes are on Australia’s online consumers
Last week, one of the UKs most successful online retailers ASOS launched in Australia. This is just another timely reminder of the online opportunity that Read Full Article >
CATEGORY: Digital News & Trends, eCommerce
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