Keeping up with all things digital is near impossible – even staying abreast of developments in search alone is tough particularly in a year like 2011. Whilst for some 2011 may have been a year they would prefer to forget from an SEO perspective, it says a lot about where the focus will be for 2012. Read Full Article >
The Good, The Bad & The Ugly of Australian Digital in 2011
2011 was a big year for digital in Australia with many brands embracing the channel. Unfortunately for some however 2011 is a year they would rather forget. Read Full Article >
Increase conversion with social logins
Whilst purchasing online provides consumers with a convenient way to shop – the process of transacting in some ways is still very inconvenient Read Full Article >
CATEGORY: Digital News & Trends
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Smart TV apps – the next big thing in digital
Just as smartphones have become a personal lifestyle device, smart TVs are primed to do the same for family entertainment. For those unfamiliar with the smart TV Read Full Article >
CATEGORY: Digital News & Trends
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Why does search get the glory? Not with attribution modelling!
The great thing about digital is the ability to measure return on investment. However decisions made are only ever as good as the information and analysis used to make them. Read Full Article >
CATEGORY: Web Analysis
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2011 Social Media Compendium
One of the most popular posts published on my blog has been the social media compendium I compiled back in March 2010. Read Full Article >
CATEGORY: Digital News & Trends, Social Media
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