Yes I definitely think that 61% is steep. Given that Android is going to increase in share over the coming year I doubt that it will reach this point.

Cheers

Teresa

18. Mobile Device Share - Nokia has 35% share of handsets in Australia vs Apple’s at 28%. Apples share is expected to reach 61 per cent this year, according to MediaSmart

Apple to get 61% of handset market? I know it may look like that in any media/digital office but that can’t be correct.

Could it possibly be 61% of traffic/data? I could believe that.

Here’s an article I found interesting about something that was developed a few years back…

http://news.cnet.com/8301-1035_3-10074366-94.html

“the sticker is a passive chip requiring power from a point of sale reader via a magnetic field. its frequency is 13.56 mhz so it wont interfere with the phone at all. what it will do is make the phone even more useful”.

“Virgin Blue Check-Mate has delivered the first Australian domestic mobile check-in system”http://virginblue.com.au/Personal/Services/mobileservices/index.htm

Their Check-In system is a great example of how 2D Bar Codes can be used effectively for ticketing/coupons.

The check in process is explained in more detail here
http://www.virginblue.com.au/Personal/Services/Check-inoptions/MobileCheck-in/index.htm

The 2D Bar Codes (QR Code, Datamatrix, BeeTag) look like being an important function for driving visitors from offline media onto the web via mobile devices as well as being used for ticketing/coupons for driving people in-store.

I was standing in a cue waiting to purchase a ticket at the movies the other day and they advertised that they had a deal on if you registered at their website. I pulled out my mobile to register but got to the ticket box before I could register, but I could imagine that a scanner & some turnstiles could be put in place at the movies where I simply scan the 2D code that appears on my mobile phone.

The same could happen at the train stations, buses, etc.

The coupons could not only be used to help drive people in-store the coupons could be advertised within the store to get current customers to opt-in to their database via their Mobile phone before the customer even leaves the store.

They could build a loyalty rewards club but not use a card, instead create a 2D Bar Code & scan the code on the phone prior to scanning in any of the items purchased.

The possibilities are already endless, especially in the retail sector. It’s going to be interesting to see where Mobile takes us next.

Thank you for your feedback - much appreciated. I haven’t seen the Wired article but I had read about the use of organic search during the Mayor of London campaign. Their search team were all over real time search and as new issues were discussed or became topical they ensured that their content strategy would allow them to filter to the top of the SERPs everytime. Similarly on the PPC side it just seems like a extremely easy tactic to deploy which could be very very effective and neither party is really exploiting it.

Thanks for popping by.

Cheers

Teresa

Awesome article. Did you check out Wired’s recent article on the online team behind the conservatives in the UK - fantastic. A large chunk of it was on this very topic and the strategies around PPC used in the elections over there.