Category Archives: Website Strategy
A little love for conversion optimisation please
Every year businesses are allocating more marketing dollars to drive consumers to buy online – but little time and focus is spent on conversion. In fact a recent report by eConsultancy stated that for every $92 spent on Read Full Article >
6 Critical Success Factors For Online Retailing
It seems that digital is high on the agenda for many with a number of big retailers bolstering up their investment in the online space. This will now become a pivotal time for the industry in Australia as digital will … Read Full Article >
Boosting Website Engagement
With consumers spending an increasing amount of time online (up to 16.1 hours per week in Australia), some may naturally think this means that their site will benefit from users spending more time engaging with their site. However unfortunately this … Read Full Article >
Where is the innovation in the online travel industry?
The travel industry is often said to be ahead of the digital curve, and is one of the most lucrative online categories in Australia. So it is somewhat surprising to see that the travel industry is yet to truly innovate … Read Full Article >
Useful Australian Digital Stats – Q2
Quarter 2 has been quieter on the Australian digital research and trends front but that doesn’t mean that I haven’t been able to find some interesting statistics to share with you. I have compiled 15 of the most interesting Australian … Read Full Article >
It’s Time To Get Serious About Online Retailing in Australia
With Australians spending more time online than ever, the cost of broadband falling and speed improving something big is going to happen. The digital industry and in particular online retailing is about to explode in Australia, but not before some … Read Full Article >