Category Archives: Web Analysis

A little love for conversion optimisation please

Every year businesses are allocating more marketing dollars to drive consumers to buy online – but little time and focus is spent on conversion. In fact a recent report by eConsultancy stated that for every $92 spent on Read Full Article >

CATEGORY: eCommerce, Web Analysis, Website Strategy | Leave a comment

Why does search get the glory? Not with attribution modelling!

The great thing about digital is the ability to measure return on investment. However decisions made are only ever as good as the information and analysis used to make them. Read Full Article >

CATEGORY: Web Analysis | COMMENTS (2)

4 Of The Best – Free Social Media Monitoring Tools

For those of you starting to delve into the world of social media, you may be looking for some tools that will make the process of monitoring a little easier – without the large price tag. Whilst there are many … Read Full Article >

CATEGORY: Social Media, Web Analysis | COMMENTS (1)

5 Considerations For A Web Analytics Implementation

After managing 2 web analytics implementations, I am beginning to lose patience with the leading web analytics providers in the industry. Over-promising and under-delivering is not uncommon and it seems the many marketing professionals have had similar experiences. So is … Read Full Article >

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Google’s Marketing Toolbox – 20 Free (OR Nearly Free) Google Marketing Products

In their quest to dominate our entire internet experience, it is no wonder that Google wants to be a 1 stop shop for marketers – given that we pay the bills. I have summarised the Google tools that we know … Read Full Article >

CATEGORY: SEO, Social Media, Web Analysis | Leave a comment

Online Analytics – Measure Relevancy In A Changing Marketplace

Web user behaviour is changing and topics like content portability and offsite engagement are receiving more attention from marketers. But all the new opportunities that have come with the Web 2.0 phenomenon, has bought the inherent problem of measurability. One … Read Full Article >

CATEGORY: Web Analysis | COMMENTS (2)