Category Archives: Web Analysis
Why does search get the glory? Not with attribution modelling!
The great thing about digital is the ability to measure return on investment. However decisions made are only ever as good as the information and analysis used to make them. Read Full Article >
4 Of The Best – Free Social Media Monitoring Tools
For those of you starting to delve into the world of social media, you may be looking for some tools that will make the process of monitoring a little easier – without the large price tag. Whilst there are many … Read Full Article >
5 Considerations For A Web Analytics Implementation
After managing 2 web analytics implementations, I am beginning to lose patience with the leading web analytics providers in the industry. Over-promising and under-delivering is not uncommon and it seems the many marketing professionals have had similar experiences. So is … Read Full Article >
Google’s Marketing Toolbox – 20 Free (OR Nearly Free) Google Marketing Products
In their quest to dominate our entire internet experience, it is no wonder that Google wants to be a 1 stop shop for marketers – given that we pay the bills. I have summarised the Google tools that we know … Read Full Article >
Online Analytics – Measure Relevancy In A Changing Marketplace
Web user behaviour is changing and topics like content portability and offsite engagement are receiving more attention from marketers. But all the new opportunities that have come with the Web 2.0 phenomenon, has bought the inherent problem of measurability. One … Read Full Article >
Marketing In The Downturn – Part 2
Part 2 of marketing in the downturn features how you can get more from your existing infrastructure and most important assets your. 1. Website Usability;