Category Archives: Social Media
Social media – The Supporting Act For ANZ
I saw it happen in the UK and now it has happened in Australia. It starts with a clever TVC and develops into a cult like following. A campaign that is so good it sprouts new opportunities as a result … Read Full Article >
2010 Social Media Frenzy in Oz
Whilst many organisations are still at the starting blocks or very early stages of online retailing – what we have seen this year is many organisations in Oz leveraging social media to engage their audience. This is a compilation of … Read Full Article >
Online Social Gaming – It’s Game On!
You know when Google, Facebook and other major internet players are throwing their money around that it must mean that a hot new trend is emerging and that trend is online social gaming. Whilst it is too early to tell … Read Full Article >
F-Commerce – More Than Just A Pretty Face..book
As the digital world continues to evolve – we in Australia fall further and further behind. The digital divide widens and the few digital brands that are investing in the online space are reaping the benefits. It therefore feels odd … Read Full Article >
5 Ways Local & Global Brands Are Using Foursquare
Locally and globally Foursquare is taking off. Whilst the platform is yet to go mainstream, it’s now 2.6 million users (reached in mid August) is rising fast and unlike when Facebook / Twitter growth begun – intelligent marketers are already … Read Full Article >
On The Digital Politics Campaign Trail With Some Clever Little Lemons
Since my previous post it seems that both political parties have really taken their online marketing efforts up a notch. Julia Gillard’s Twitter following has ballooned in a short few months – growing to 36,000 followers, and both parties are … Read Full Article >