Category Archives: Social Media
Hot off the press – the Yellow Pages 2013 Australian social media report was released 2 days ago and if you missed some of the key takeouts, I’ve summarised my 4 big takeouts that I deem most relevant for marketers – to save you from reading the entire report.
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Google’s known it for years, despite consumers turning to search engines to answer their burning questions – it hasn’t replaced one’s circle of friends as a trusted source of information – particularly when it comes to product / service recommendations Read Full Article >
With 23 days until Xmas, it’s time to reflect on the year that was for the Australian digital industry. It’s been a BIG year in digital – with a lot of industry firsts and some interesting legislation that makes it just Read Full Article >
Whilst many brands in recent years have adopted an array of measurements to quantify the return of their social media investment – some of the key measures brands aren’t focusing on enough are sales and loyalty. As big brands are … Read Full Article >
In the age of digital, content isn’t just reserved for publishers and news-site. With global brands like Coca-Cola investing heavily in content writing and brand Read Full Article >
Whilst Facebook is a anticipated to reach its billionth member in 2012, it seems Pinterest is stealing the limelight…. Read Full Article >