Category Archives: Social Media
The Good, The Bad & The Ugly of Australian Digital in 2011
2011 was a big year for digital in Australia with many brands embracing the channel. Unfortunately for some however 2011 is a year they would rather forget. Read Full Article >
2011 Social Media Compendium
One of the most popular posts published on my blog has been the social media compendium I compiled back in March 2010. Read Full Article >
Qantas vs Virgin – 24 hour social media hit out!
It hasn’t been a good week for Qantas, in fact a good few months. So when it all went down – or that is planes remained on the ground social media exploded. Read Full Article >
What’s in a LIKE? A Facebook LIKE
As women, many of us spend our lives waiting to hear the 4 letter “L” word. But as marketers another 4 letter word starting with “L” is consuming our thoughts. Read Full Article >
Daily Deals – Are they really good for business?
In 2010, daily deal fever hit our shores and the trend has continued to snow-ball in 2011 and it is only the beginning. According to research from BA/Kelsey consumer Read Full Article >
Say goodbye to TV as we know it
The internet has changed the way we communicate, make decisions and shop and now it is changing the way we consume TV. That’s right – a TV revolution is upon us Read Full Article >