Category Archives: SEO
What Have The Search Juggernaughts Got In Store For Us?
As the battle of the search giants continues, R&D rolls on. Google and Microsoft have taken the war from search engines to our desktops, to our mobiles and into our marketing budgets with one prime objective – DOMINATION. So whilst … Read Full Article >
Mobile Search – It’s Just Different
In March 2009, Eric Schmidt, CEO of Google, stated that mobile search will surpass PC search in years NOT decades. So whilst mobile still has a long way to go, it is definitely becoming another important channel for marketers to … Read Full Article >
The Unloved Component of SEO – Internal Linking
Whilst part 1 of my “Taking Your SEO Knowledge Up A Notch” article covered external linking, part 2 covers my key tips for the lesser known linking concepts by client side marketers, known as internal linking. Below I have detailed … Read Full Article >
Linking – Take Your SEO Knowledge Up A Notch
After interviewing for my replacement, I realised that whilst many client side marketers claim they have experience in SEO, usually their experience doesn’t extend beyond the basics. In particular most seem to think that SEO is no more than onsite … Read Full Article >
A social step in the right direction for your SEO strategy
By now we all know the importance of both content and link building to an SEO strategy. But the phenomenon of social media has delivered new tools to provide SEO’s with new techniques to dominate the SERPs. Social SEO – … Read Full Article >
Searchscape – The Latest Innovations in Search?
Whilst Google has a stronghold on the Australian search market and many of the most important global markets, the fight for the search market is definitely not over and innovation continues. So just what are the latest changes from Google … Read Full Article >