Category Archives: SEO
Ranking Factors For Non Conventional Search
Whilst most of our efforts are focussed on how to rank within the top 10 Google results through traditional techniques, this article explores the ranking factors for non conventional search in the areas of news, social and video content. Twitter … Read Full Article >
5 Key Factors That Will Impact Your Search Strategy In 2010
Every year optimising for search gets that little bit harder as Google continues to innovate to stay ahead of the competition. The flavour of search for 2009 was dominated by universal search and leveraging social media sites to build real … Read Full Article >
Bing Optimisation – Is It Part Of Your SEO Strategy?
Just over a week ago both the Australian and Canadian governments approved a deal to see Bing power Yahoo’s search results. So whilst Google has 87.79% share of search traffic down under, collectively under a Bing/Yahoo arrangement 1 in 10 … Read Full Article >
Playing a Little Defence On The SEO Court
When developing and refining a search strategy, many SEOs focus on how to aggressively improve one’s own site rankings. But what many fail to do is consider playing defence when competitors are climbing the rankings at a rapid rate. After … Read Full Article >
Google Caffeine – Espresso or Decaf Update
Launched earlier in the week, the new Google caffeine update is causing quite a stir in the search community. And whilst it is said to be the largest update since their Big Daddy change in 2005, is the impact to … Read Full Article >
Content Marketing – In Vogue
In the past when brands were trusted it was enough for marketers to develop brand messages and channel these to market through tried and tested communication channels. Nowadays however consumer cynicism of brands and a lack of trust has meant … Read Full Article >