Category Archives: SEO

Search Marketing: Reflection of 2011 & Predictions for 2012

Keeping up with all things digital is near impossible – even staying abreast of developments in search alone is tough particularly in a year like 2011. Whilst for some 2011 may have been a year they would prefer to forget from an SEO perspective, it says a lot about where the focus will be for 2012. Read Full Article >

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The SEO Merry Go Round – You Just Can’t Afford To Get Off

As 2011 steams ahead, so too is Google with their algorithm changes and innovation. In a recent interview Amit Singhal, a Google software engineer, advised Google’s innovation… Read Full Article >

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Organic Search in 2011 – What IT’s all about

In 2010 we saw Google release several key changes to its algorithm and search interface some of which included Caffeine, May Day, Google Instant and Google Places – all of which and more kept SEOs and marketers alike on their … Read Full Article >

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Expert Series – SEO in Focus

In the second article in my “expert series” I take a closer look at the organic search channel in the local context. I have been lucky enough to tap the minds of individuals from some of Australia’s highly respected search … Read Full Article >

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Google Turns Up The Heat On Local Search

On the 27th of October, Google released its latest change to its search engine – and boy has this one got the industry in a spin. Google Places, traditionally known as local business listings, seem to have a new home … Read Full Article >

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Google Instant – Instantly Concerning For Search Marketers?

Just last week Google decided to trump the Yahoo and Bing announcement of integration with their “Google Instant” announcement. Whilst Google instant is yet to be rolled out in Australia there is a number of questions that are already popping … Read Full Article >

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