Category Archives: PPC
5 ways for retailers to have themselves a merry little Christmas
It’s been a challenging year for retailers, and unfortunately the Christmas cheer retailers are looking for may not come to fruition. Research released by Dun & Bradstreet in October indicates that Australian Read Full Article >
How Offline Activity Presents Online Opportunity
It is often said that retailers are yet to quantify the link between online browsing and offline purchases and it is these trends that are hindering investment in digital. However a similar relationship exists between offline activities and their ability … Read Full Article >
4 New Mobile, Video & Paid Search Tools & Innovations
Every day a new tool or innovation hits the market and sometimes it is difficult to keep up with them all. The performance advertising market, obviously dominated by Google, is one of the areas receiving a lot of attention and … Read Full Article >
Taking Advantage Of Paid Search For Mobile
Building a mobile site does not guarantee visitors will flood your site. Like any website, a mobile site requires a strong marketing strategy to draw users in. And it seems that one of the most popular online marketing tools in … Read Full Article >
6 Ways To Breathe Life Back Into Your Paid Search Campaign
Paid search now represents over 50% of online advertising in Australia, and continues to grow. Despite it being a cost effective marketing tool, marketers need to drive paid search harder than ever before to combat rising costs associated with keyword … Read Full Article >
The Long & Short of It – Paid Search That Is
Over the past few weeks there has been a flurry of industry talk surrounding AdWords including Google’s immediate and long term plans. Now a staple part of the digital strategy diet – AdWords it seems that despite its success Google … Read Full Article >