Category Archives: Mobile Marketing
Mobile Search – It’s Just Different
In March 2009, Eric Schmidt, CEO of Google, stated that mobile search will surpass PC search in years NOT decades. So whilst mobile still has a long way to go, it is definitely becoming another important channel for marketers to … Read Full Article >
10 Fast Mobile Facts – For Those On The Move
1) Mobile Ownership; Australia had 23.6 million mobile users at year-end 2008 which represents a 110% penetration level– Telyste 2) Mobile Usage; According to the Nielsen Online and Technology report, Australians spend close to 4 hours per week on their … Read Full Article >
Useful Australian Digital Stats – Q2
Quarter 2 has been quieter on the Australian digital research and trends front but that doesn’t mean that I haven’t been able to find some interesting statistics to share with you. I have compiled 15 of the most interesting Australian … Read Full Article >
Online Ad Industry Stats & Forecasts
It is widely publicised that the Australian public are spending an increasing amount of time on the web, however the pace at which Australian organisations are turning to advertise on the web is still somewhat slow. According to the IAB … Read Full Article >
4 Digital Weeks In Review – March
The past 4 weeks have been filled with meaningful insight and new tools on the digital front in Australia. So just what has been happening? Stats, Stats & More Stats; Finally Australian statistics are becoming far easier to come by … Read Full Article >
Emily Freeman On 2009 Mobile Trends
At the beginning of 2009 I predicted that 2009 was the year for marketers to get serious about mobile marketing. I am excited to be able to bring you some of the leading mobile predictions from one of the leading … Read Full Article >