Category Archives: Mobile Marketing
Mobile Mania in Australia – Mobile Internet Usage Statistics
Last week I attended a mobile marketing breakfast held by Citrus in Melbourne. This was timely as AIMIA had also released their latest mobile study. With so many facts, figures and trends circulating it is therefore time to review and … Read Full Article >
On The Move – Mobile Marketing
Just a week ago I was reading an article which was regurgitating the same old line – is this the year of the mobile? For those working in the industry, we all know that mobile internet has received strong enough … Read Full Article >
To app or not to app?
When devising a strategy for the mobile space, marketers are faced with many questions but one of the questions on the tip of marketers tongues is should I invest in an iPhone application? With iPhone popularity at all time high … Read Full Article >
4 New Mobile, Video & Paid Search Tools & Innovations
Every day a new tool or innovation hits the market and sometimes it is difficult to keep up with them all. The performance advertising market, obviously dominated by Google, is one of the areas receiving a lot of attention and … Read Full Article >
6 DONTs For Mobile Site Development
According to Morgan Stanley, the mobile internet is expected to be twice the size of the desktop internet within the next 5 years and all because of 5 major forces including 3G + social networking + video + VoIP + … Read Full Article >
4 Brands To Applaud In The Oz Digital Space
Whilst there is much talk of the lack of retailers embracing the digital phenomenon in Australia, there are a few that are definitely leading the way in the digital space which should be commended. This article focuses on the big … Read Full Article >