Category Archives: Mobile Marketing
To app or not to app?
When devising a strategy for the mobile space, marketers are faced with many questions but one of the questions on the tip of marketers tongues is should I invest in an iPhone application? With iPhone popularity at all time high … Read Full Article >
4 New Mobile, Video & Paid Search Tools & Innovations
Every day a new tool or innovation hits the market and sometimes it is difficult to keep up with them all. The performance advertising market, obviously dominated by Google, is one of the areas receiving a lot of attention and … Read Full Article >
6 DONTs For Mobile Site Development
According to Morgan Stanley, the mobile internet is expected to be twice the size of the desktop internet within the next 5 years and all because of 5 major forces including 3G + social networking + video + VoIP + … Read Full Article >
4 Brands To Applaud In The Oz Digital Space
Whilst there is much talk of the lack of retailers embracing the digital phenomenon in Australia, there are a few that are definitely leading the way in the digital space which should be commended. This article focuses on the big … Read Full Article >
Mobile Search – It’s Just Different
In March 2009, Eric Schmidt, CEO of Google, stated that mobile search will surpass PC search in years NOT decades. So whilst mobile still has a long way to go, it is definitely becoming another important channel for marketers to … Read Full Article >
10 Fast Mobile Facts – For Those On The Move
1) Mobile Ownership; Australia had 23.6 million mobile users at year-end 2008 which represents a 110% penetration level– Telyste 2) Mobile Usage; According to the Nielsen Online and Technology report, Australians spend close to 4 hours per week on their … Read Full Article >