Category Archives: Mobile Marketing
Big 4 – Australian Social Media Trends 2013
Hot off the press – the Yellow Pages 2013 Australian social media report was released 2 days ago and if you missed some of the key takeouts, I’ve summarised my 4 big takeouts that I deem most relevant for marketers – to save you from reading the entire report.
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A look at the world of retail apps
The mobile analytic leader Flurry recently conducted a study to explore the usage of shopping apps by consumers. The study, which was conducted with more than 1,800 consumers on both iOS and Android shopping apps Read Full Article >
Mobile: Retailer Loyalty Friend or Foe?
Some hail mobile as the saviour of the high street – whilst others are concerned about the impact mobile is having on bricks and mortar businesses as retail stores become showrooms for online retailers. Regardless of which corner you sit … Read Full Article >
5 ways for retailers to have themselves a merry little Christmas
It’s been a challenging year for retailers, and unfortunately the Christmas cheer retailers are looking for may not come to fruition. Research released by Dun & Bradstreet in October indicates that Australian Read Full Article >
Showrooming: Just another new trend retailers must adapt to
Every year the digital wordsmiths are hard at work dreaming up new words to describe the latest trends – which become part of our digital vocab. In recent times the spotlight has been firmly focused on the growing trend of … Read Full Article >
Do you accept mobile? The hot new payment alternative to cash & cards
According to a recent survey conducted by MasterCard, 71% of Australians have mobile internet access, however at present only 5% are using their mobile to purchase. Whilst Read Full Article >