Category Archives: Mobile Marketing
Tidbits from Ad-Tech Melbourne
Last week Melbourne’s digital elite descended at Hilton on the Park to hear some of the local and global digital thought leaders share digital insights. I was fortunate enough to attend the first day of the event, and am pleased … Read Full Article >
Is Windows Phone Gaining Relevance?
Last year, Windows phone was thrown a lifeline (well paid billions of dollars for one) by teaming up with Nokia to gain a foot up in the Smartphone market. Read Full Article >
Australian brands a no show at the mobile party
Only a few years ago, marketers and industry experts were waiting with baited breathe for the year of the mobile. But now it seems like a distant memory with mobile internet usage set to overtake desktop usage by 2013. Read Full Article >
The Good, The Bad & The Ugly of Australian Digital in 2011
2011 was a big year for digital in Australia with many brands embracing the channel. Unfortunately for some however 2011 is a year they would rather forget. Read Full Article >
iPhone is so 5 years ago (in digital years)
Whilst smartphone consumption has not hit saturation point in Australia, the tablet is the new pinup boy when it comes to personal devices. Read Full Article >
Augmented Reality On The Rise In Oz
According to a report by Visiongain, the value of the global Augmented Reality market was approximately $11 million in Q1 of 2011 whilst Juniper Research Read Full Article >