Category Archives: eCommerce
The Who, When & What of Xmas Retailing in Australia
With just over 6 weeks until the fat man makes his way down the chimney most retailers are in the thick of the promotional season. But are you maximising the online retailing opportunity? This article looks at the when, who … Read Full Article >
6 Critical Success Factors For Online Retailing
It seems that digital is high on the agenda for many with a number of big retailers bolstering up their investment in the online space. This will now become a pivotal time for the industry in Australia as digital will … Read Full Article >
Why Australian Organisations Don’t Do It!
There is a definite disconnect between Australian consumer usage of the internet and the investment in digital from organisations. Despite the many articles promoting the potential of digital – it is only few – mainly the pure play online organisations … Read Full Article >
It’s Time To Get Serious About Online Retailing in Australia
With Australians spending more time online than ever, the cost of broadband falling and speed improving something big is going to happen. The digital industry and in particular online retailing is about to explode in Australia, but not before some … Read Full Article >
Is Your Website Ready?
Many Australian retailers are beginning to realise the importance of the web as a distribution channel and lucrative revenue stream. Only a few organisations are currently benefiting from an early adopter advantage in the online marketplace whilst the masses are … Read Full Article >
digiCast – Social Shopping – Why It Will Take Off Down Under
With social media cementing its position in our lives there is barely time for marketers to get their head around a new site/social channel before the next one is upon us. Whilst social shopping is not a new concept it … Read Full Article >