Category Archives: Digital Strategy
Highlights & Low Lights In Politics – Online Of Course
As an election draws near the political discussions, debates and even slagging has already began as this is hotting up to be one of the more interesting elections of my time. Mining tax, emissions trading scheme, growing population, paid maternity … Read Full Article >
9 Ways Australian Brands Are Leveraging Twitter In Different Ways
Twitter, within a few short years, has grown to be one of the leading social sites in Australia and the world. In Australia alone, Twitter receives more than 1.2 million unique visitors a month, providing a solid avenue for organisations … Read Full Article >
How Offline Activity Presents Online Opportunity
It is often said that retailers are yet to quantify the link between online browsing and offline purchases and it is these trends that are hindering investment in digital. However a similar relationship exists between offline activities and their ability … Read Full Article >
Coles vs Woolworths – Round 1 On The Digital Court
The 2 biggest supermarket chains in Australia have been battling it out for years. Over the past few years we have definitely seen Woolworths / Safeway go from strength to strength but digital may change this. Over the past year … Read Full Article >
4 Brands To Applaud In The Oz Digital Space
Whilst there is much talk of the lack of retailers embracing the digital phenomenon in Australia, there are a few that are definitely leading the way in the digital space which should be commended. This article focuses on the big … Read Full Article >
The Who, When & What of Xmas Retailing in Australia
With just over 6 weeks until the fat man makes his way down the chimney most retailers are in the thick of the promotional season. But are you maximising the online retailing opportunity? This article looks at the when, who … Read Full Article >