Category Archives: Digital Strategy
Last year blogs were touting showrooming as the latest digital trend in the retail space whilst this year much talk has turned to webrooming and the impact of this trend for retailers.
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Australians appetite for technology has been unabated in recent years despite soft economic conditions with tablets becoming the object of affection. Read Full Article >
According to Gartner by 2017 the average CMO will influence / control more IT spend than the average CIO. And there is little wonder why, in a hyper connected world customer communication and interaction is becoming increasingly digital, Read Full Article >
The mobile analytic leader Flurry recently conducted a study to explore the usage of shopping apps by consumers. The study, which was conducted with more than 1,800 consumers on both iOS and Android shopping apps Read Full Article >
H&Ms announcement of their impending arrival to Australian shores is a timely reminder for Australian retailers that they are no longer playing with their bat and ball Read Full Article >