Category Archives: Digital Strategy
Australian brands a no show at the mobile party
Only a few years ago, marketers and industry experts were waiting with baited breathe for the year of the mobile. But now it seems like a distant memory with mobile internet usage set to overtake desktop usage by 2013. Read Full Article >
Digital thinking for 2012
Digital predictions for 2012 are a dime a dozen so to mix things up this article will cover what marketers need to think about in 2012 and where you should focus your energy in the year ahead.
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The Good, The Bad & The Ugly of Australian Digital in 2011
2011 was a big year for digital in Australia with many brands embracing the channel. Unfortunately for some however 2011 is a year they would rather forget. Read Full Article >
The role of digital in brand management
In the world of digital marketing direct response is always front of mind, everything can be measured and accounted for – but where does brand management fit in?
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The NEW retail experience
Leveraging the digital channel within the retail space is really starting to take flight in Australia, but whilst we play catch up leading Read Full Article >
3 Mobile Trends Marketers Simply Can’t Ignore
Australians rapid take up of Smartphones has mobile internet usage growing at a rapid rate. Nowadays the mobile device facilitates communication (talk, text and social) Read Full Article >