Category Archives: Digital Strategy
Not so odd bedfellows – Marketing & IT
According to Gartner by 2017 the average CMO will influence / control more IT spend than the average CIO. And there is little wonder why, in a hyper connected world customer communication and interaction is becoming increasingly digital, Read Full Article >
A look at the world of retail apps
The mobile analytic leader Flurry recently conducted a study to explore the usage of shopping apps by consumers. The study, which was conducted with more than 1,800 consumers on both iOS and Android shopping apps Read Full Article >
Succeeding in a multi-channel world: A Q&A with Martin Newman
H&Ms announcement of their impending arrival to Australian shores is a timely reminder for Australian retailers that they are no longer playing with their bat and ball Read Full Article >
Mobile: Retailer Loyalty Friend or Foe?
Some hail mobile as the saviour of the high street – whilst others are concerned about the impact mobile is having on bricks and mortar businesses as retail stores become showrooms for online retailers. Regardless of which corner you sit … Read Full Article >
Aussie retailers still lagging in digital & eCommerce
Despite solid digital progress by some of Australia’s largest retailers in the past few years, a new report by Experian titled “Retail in Australia: It’s time to embrace the digital future” shows retailers are still lagging behind global counterparts. If … Read Full Article >
5 ways for retailers to have themselves a merry little Christmas
It’s been a challenging year for retailers, and unfortunately the Christmas cheer retailers are looking for may not come to fruition. Research released by Dun & Bradstreet in October indicates that Australian Read Full Article >