Category Archives: Digital News & Trends
The Good, The Bad & The Ugly of Australian Digital in 2011
2011 was a big year for digital in Australia with many brands embracing the channel. Unfortunately for some however 2011 is a year they would rather forget. Read Full Article >
Increase conversion with social logins
Whilst purchasing online provides consumers with a convenient way to shop – the process of transacting in some ways is still very inconvenient Read Full Article >
Smart TV apps – the next big thing in digital
Just as smartphones have become a personal lifestyle device, smart TVs are primed to do the same for family entertainment. For those unfamiliar with the smart TV Read Full Article >
2011 Social Media Compendium
One of the most popular posts published on my blog has been the social media compendium I compiled back in March 2010. Read Full Article >
What women want…… from digital
Last week, I was fortunate enough to attend a digital breakfast which showcased SheSpot’s research on women’s consumption of digital in Australia. Read Full Article >
Daily Deals – Are they really good for business?
In 2010, daily deal fever hit our shores and the trend has continued to snow-ball in 2011 and it is only the beginning. According to research from BA/Kelsey consumer Read Full Article >