Category Archives: Digital News & Trends
Big 4 – Australian Social Media Trends 2013
Hot off the press – the Yellow Pages 2013 Australian social media report was released 2 days ago and if you missed some of the key takeouts, I’ve summarised my 4 big takeouts that I deem most relevant for marketers – to save you from reading the entire report.
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Not so odd bedfellows – Marketing & IT
According to Gartner by 2017 the average CMO will influence / control more IT spend than the average CIO. And there is little wonder why, in a hyper connected world customer communication and interaction is becoming increasingly digital, Read Full Article >
A look at the world of retail apps
The mobile analytic leader Flurry recently conducted a study to explore the usage of shopping apps by consumers. The study, which was conducted with more than 1,800 consumers on both iOS and Android shopping apps Read Full Article >
The power of who you know and what they know: Facebook’s Graph Search
Google’s known it for years, despite consumers turning to search engines to answer their burning questions – it hasn’t replaced one’s circle of friends as a trusted source of information – particularly when it comes to product / service recommendations Read Full Article >
2013 digital predictions from the experts + some of my own!
Once again digital predictions are coming out of the woodwork. I’ve scoured the web for some of the most insightful digital trends of 2013. Read Full Article >
26 Sizzling Australian Digital Stats to Round Out 2012
Before my digital peeps finish up for the year, I wanted to provide you with one of my Australian digital stats compilations to sink your teeth into. Enjoy! Read Full Article >