Category Archives: Brand
The role of digital in brand management
In the world of digital marketing direct response is always front of mind, everything can be measured and accounted for – but where does brand management fit in?
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Daily Deals – Are they really good for business?
In 2010, daily deal fever hit our shores and the trend has continued to snow-ball in 2011 and it is only the beginning. According to research from BA/Kelsey consumer Read Full Article >
Beer O’Clock – 4 Case Studies For Aussie Beer Brands Online
Over the past decade 900 new beer brands have entered the marketplace in Australia making it one of the most competitive verticals around. As a result we have seen beer brands in Australian deliver some of the most creative offline … Read Full Article >
Managing Brands In A New Digital World
I was recently watching a video about online brand management and one statement sums up the challenge of brand management in the digital landscape; A brand is not what a company says it is, it is what Google says it … Read Full Article >