Category Archives: Advertising
Is CPM relevant in a digital world?
I recently read an article which called for the death of CPM advertising due to its irrelevance in the digital space. As digital is known as a performance channel, it does beg the question of why the predominant way in which marketers buy online advertising inventory mirrors how it is purchased in the offline world (reach). Read Full Article >
Latest Digital Statistics Compilation Australia
Since it has been a good 6 months since I have compiled a summary of Australian digital statistics, I felt it’s a good time for us to reflect on the second half of 2010. Enjoy! Social – Facebook Usage 1. … Read Full Article >
4 New Mobile, Video & Paid Search Tools & Innovations
Every day a new tool or innovation hits the market and sometimes it is difficult to keep up with them all. The performance advertising market, obviously dominated by Google, is one of the areas receiving a lot of attention and … Read Full Article >
The Long & Short of It – Paid Search That Is
Over the past few weeks there has been a flurry of industry talk surrounding AdWords including Google’s immediate and long term plans. Now a staple part of the digital strategy diet – AdWords it seems that despite its success Google … Read Full Article >
Online Ad Industry Stats & Forecasts
It is widely publicised that the Australian public are spending an increasing amount of time on the web, however the pace at which Australian organisations are turning to advertise on the web is still somewhat slow. According to the IAB … Read Full Article >
Google Content Network – Why It’s Now All That
If you have used PPC advertising for a while, chances are you have dabbled with the “content network/placement” with little success. If so you are not alone. In the past the Google content network provided limited campaign control, lack of … Read Full Article >