Category Archives: Advertising
Key insights to effectively leverage online video advertising
Australians online video consumption is one of the highest in the world and as usual advertiser uptake is trailing behind usage. Read Full Article >
21 Fast Digital Facts – Australian of Course
With the end of the financial year approaching, marketing professionals around the country are in the final stages of bedding down marketing plans for the next 12 months. Read Full Article >
Ad Exchange – Coming To A Network Near You
The online display advertising market is in the midst of change. Not only will video, mobile and social media radically transform our media plans in years to come Read Full Article >
The changing face of online advertising
Over the next few years the online advertising landscape will change dramatically. Consumer consumption of video, mobile and social are all playing Read Full Article >
Is CPM relevant in a digital world?
I recently read an article which called for the death of CPM advertising due to its irrelevance in the digital space. As digital is known as a performance channel, it does beg the question of why the predominant way in which marketers buy online advertising inventory mirrors how it is purchased in the offline world (reach). Read Full Article >
Latest Digital Statistics Compilation Australia
Since it has been a good 6 months since I have compiled a summary of Australian digital statistics, I felt it’s a good time for us to reflect on the second half of 2010. Enjoy! Social – Facebook Usage 1. … Read Full Article >