As the digital landscape moves so rapidly it is hard to keep up with all of the latest trends and gadgets. To assist my savvy audience to do this I am introducing my Digital Gossip column which will provide snippets of what is doing the rounds on the rumour mill or is one of the latest changes to our dynamic industry.
So what’s goss?
Australia’s Online Advertising Market Continues To Grow
According to the latest release of data from the IAB, Australia’s online advertising market is now worth over $2 billion. This is a 13% growth year on year – however the largest growth market was search at 16%. What was surprising was the fact that display advertising revenue in Australia continues to be focused on a CPM model, with performance advertising only accounting for 25% of revenue.
To find out more about the growth click here; http://www.digital-media.net.au/article/online-advertising-worth-more-than-2-billion-iab/522107.aspx
Facebook Places
Hot off the press Facebook has today launched its answer to the growing Foursquare / geo-location phenomenon. Whilst it is still early days it seems Facebook Places adopts many of the features as Foursquare with Facebook places designed to do three main things:
• Help people share where they are in a social way.
• See which friends are nearby.
• Discover nearby places and new places through friends’ profiles
View the YouTube summary video on Facebook places;
Google’s competitor to the iPad
Rumour has it that HTC is set to launch a new tablet in November on the Android platform. Samsung is also set to release its own tablet product this holiday season on the Android operating system. These new tablet alternatives will continue to drive take up worldwide as they will provide consumers with cheaper alternatives to choose from in the market.
Read more: http://www.csmonitor.com/Innovation/Horizons/2010/0818/Google-Chrome-tablet-could-hit-market-by-Black-Friday
Android Fever
According to Gartner – Android has officially overtaken Apple iOS as the 3rd highest selling system worldwide. In the second quarter of 2010, 10.6 million Android-powered handsets were sold around the globe, compared with 8.7 million iPhones. Figures for the Australian market are not available, according to a spokeswoman for Gartner Australia However most observers believe that after a slow start Android is now doing very well Down Under, with handsets pouring from multiple makers, including HTC, Samsung, LG, Sony Ericsson and Motorola.
Read more here: http://www.theaustralian.com.au/australian-it/googles-android-system-leapfrogs-apple-ios/story-e6frgakx-1225906035139
Written By: Teresa Sperti
