Comments on: Agencies Offering Social Media – Who Do I Turn To? http://digitalmarketinglab.com.au/index.php/2010/03/21/agencies-offering-social-media-who-do-i-turn-to/ Thu, 17 May 2012 07:08:14 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Mandi http://digitalmarketinglab.com.au/index.php/2010/03/21/agencies-offering-social-media-who-do-i-turn-to/comment-page-1/#comment-884 Mandi Mon, 22 Mar 2010 05:41:10 +0000 http://digitalmarketinglab.com.au/?p=823#comment-884 Well I think some communication agencies tend to focus on thought leadership and syndicating content as it seems to be the natural progression from traditional marcomms. I'd like to see some examples of specialist agencies across all of the areas listed doing their part on a single campaign. Any in progress that we know about? Also good point from Claire. I wonder what would happen if Facebook started consulting on how to run campaigns on Facebook? Well I think some communication agencies tend to focus on thought leadership and syndicating content as it seems to be the natural progression from traditional marcomms. I’d like to see some examples of specialist agencies across all of the areas listed doing their part on a single campaign. Any in progress that we know about?

Also good point from Claire. I wonder what would happen if Facebook started consulting on how to run campaigns on Facebook?

]]> By: Teresa Sperti http://digitalmarketinglab.com.au/index.php/2010/03/21/agencies-offering-social-media-who-do-i-turn-to/comment-page-1/#comment-881 Teresa Sperti Mon, 22 Mar 2010 02:11:36 +0000 http://digitalmarketinglab.com.au/?p=823#comment-881 Hi Mandi, Thanks for your comments and for popping by. You are right I have missed some additional examples - could have included advertising agency / comms agency etc. Specialising in communications you would obviously bring the understanding of how to communicate via different channels and understand the nuiances with social media which other agencies may not. How have you felt communications agencies have utilised the space in Australia? Are they ahead of the curve or are many of them still trying to use the channel as a push platform rather than engagement platform? Cheers Teresa Hi Mandi,
Thanks for your comments and for popping by. You are right I have missed some additional examples – could have included advertising agency / comms agency etc.

Specialising in communications you would obviously bring the understanding of how to communicate via different channels and understand the nuiances with social media which other agencies may not. How have you felt communications agencies have utilised the space in Australia? Are they ahead of the curve or are many of them still trying to use the channel as a push platform rather than engagement platform?

Cheers

Teresa

]]> By: Claire Moffat http://digitalmarketinglab.com.au/index.php/2010/03/21/agencies-offering-social-media-who-do-i-turn-to/comment-page-1/#comment-874 Claire Moffat Sun, 21 Mar 2010 04:01:27 +0000 http://digitalmarketinglab.com.au/?p=823#comment-874 The one agent you haven't detailed is the media itself. They need to be at the forefront of analysing, and applying this technology. The one agent you haven’t detailed is the media itself. They need to be at the forefront of analysing, and applying this technology.

]]> By: Mandi http://digitalmarketinglab.com.au/index.php/2010/03/21/agencies-offering-social-media-who-do-i-turn-to/comment-page-1/#comment-872 Mandi Sun, 21 Mar 2010 02:06:07 +0000 http://digitalmarketinglab.com.au/?p=823#comment-872 Gasp! You forgot communications agencies! (I work for an integrated comms agency in the digital department). We also leave the crisis comms to the PR agencies but our focus is on creating engaging content and community management. And historically we're lovers of data so we like finding ways social media can enhance the CRM. Gasp! You forgot communications agencies! (I work for an integrated comms agency in the digital department).
We also leave the crisis comms to the PR agencies but our focus is on creating engaging content and community management. And historically we’re lovers of data so we like finding ways social media can enhance the CRM.

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