Comments on: Coles vs Woolworths – Round 1 On The Digital Court

By: Kristen

Kristen — Thu, 22 Jul 2010 14:52:51 +0000

Oh and what the hell no iphone app! you have got to be kidding me, come on Woolworth’s it is not that hard to develop an app for iphone users. Get it together.

By: Kristen

Kristen — Thu, 22 Jul 2010 14:48:04 +0000

I must say that while the Woolworth’s website is absolutely terrible and a huge disappointment as it took me about 10 attempts to actually register, however there range especially in the deli section was far superior. They really need to optimise there website for mac user’s as both my wife and I had constant troubles with there website, I only hope that this was only accounting for the fact that as mac users we only have 10% of the market share otherwise they will fail in australia due to the fact there website really sucks. If only Coles stocked pre maid fresh mash potato and of course gave me reward points at my local bottle shop I would never again endure such a horrendous weekly task that is shopping online with Woolworth’s. As motorcycle riders we must do our weekly shopping online and as Woolworth’s is currently offering free delivery we will persevere. However price and quality is comparable and as busy professionals I can not see us staying with them if there website is not improved.

By: Damien Donnelly

Damien Donnelly — Thu, 25 Feb 2010 03:24:34 +0000

I would say that Coles win big time in offsite experience. Considering that according to PostRank around 80% of brand engagement now happens offsite.

You mentioned twitter already, but on Facebook there is about 4,000 fans of Coles/ Coles related groups vs about 600 for Woolworths (Australia) with 0 posts.

Coles is also distributing information offsite to Lasoo and via the Lasoo iPhone app.

Their catalogue is also indexable (and structured data) so it can be searched/ refined and viewed on a mobile.

Woolworth’s catalogue is in flash, and unstructured.

Since July 2008, Coles has attracted a greater online market share of visits every month (with the exception of April 2009 and October 2009) and have a time on site almost double that of Woolworths (3m 37s vs 1m 55s). The result is similar when looking at engagement as determined by page impressions. (Data from Hitwise)

Full disclosure (I work for Lasoo).

By: uberVU - social comments

uberVU - social comments — Wed, 24 Feb 2010 05:00:37 +0000

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