Comments on: A Twitter Tale Or Two – My Social Experiment! http://digitalmarketinglab.com.au/index.php/2010/02/05/a-twitter-tale-or-two-%e2%80%93-my-social-experiment/ Tue, 31 Jan 2012 15:00:32 +0000 hourly 1 http://wordpress.org/?v=3.0.5 By: Teresa Sperti http://digitalmarketinglab.com.au/index.php/2010/02/05/a-twitter-tale-or-two-%e2%80%93-my-social-experiment/comment-page-1/#comment-618 Teresa Sperti Wed, 10 Feb 2010 10:05:42 +0000 http://digitalmarketinglab.com.au/?p=755#comment-618 Hi Gavin, Thank you for popping in. I know that it is obviously difficult for organisations to be able to monitor every feed - however I think to some degree organisations need to be monitoring the social space to identify customer service issues - particularly larger brands which are susceptible to bad consumer PR and who also have resources to do so - it should be an extension to their existing customer service efforts. In terms of using one or two tweets per brand - I dont feel it is necessary for consumers to have to slag off brands multiple times before a response is made - to me progressive brands would ideally like to be able to be more proactive than to wait until a disaster erupts which is why I only used one or two tweets which is the more typical behaviour of users online. These are however my personal views - please feel free to share more of your experience on this topic. Cheers Teresa Hi Gavin,
Thank you for popping in. I know that it is obviously difficult for organisations to be able to monitor every feed – however I think to some degree organisations need to be monitoring the social space to identify customer service issues – particularly larger brands which are susceptible to bad consumer PR and who also have resources to do so – it should be an extension to their existing customer service efforts.
In terms of using one or two tweets per brand – I dont feel it is necessary for consumers to have to slag off brands multiple times before a response is made – to me progressive brands would ideally like to be able to be more proactive than to wait until a disaster erupts which is why I only used one or two tweets which is the more typical behaviour of users online.
These are however my personal views – please feel free to share more of your experience on this topic.
Cheers

Teresa

]]> By: Gavin Heaton http://digitalmarketinglab.com.au/index.php/2010/02/05/a-twitter-tale-or-two-%e2%80%93-my-social-experiment/comment-page-1/#comment-597 Gavin Heaton Mon, 08 Feb 2010 06:48:33 +0000 http://digitalmarketinglab.com.au/?p=755#comment-597 With millions of messages hitting the tweetstream every hour, one or two messages are unlikely to elicit much response from brands. Even using the additional #fail tag may be more useful for your experiment (encouraging retweet etc). With millions of messages hitting the tweetstream every hour, one or two messages are unlikely to elicit much response from brands. Even using the additional #fail tag may be more useful for your experiment (encouraging retweet etc).

]]> By: uberVU - social comments http://digitalmarketinglab.com.au/index.php/2010/02/05/a-twitter-tale-or-two-%e2%80%93-my-social-experiment/comment-page-1/#comment-595 uberVU - social comments Mon, 08 Feb 2010 02:24:54 +0000 http://digitalmarketinglab.com.au/?p=755#comment-595 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by katehughes211: http://digitalmarketinglab.com.au/index.php/2010/02/05/a-twitter-tale-or-two-%e2%80%93-my-social-experiment/... Social comments and analytics for this post…

This post was mentioned on Twitter by katehughes211: http://digitalmarketinglab.com.au/index.php/2010/02/05/a-twitter-tale-or-two-%e2%80%93-my-social-experiment/...

]]> By: Grace Camobreco http://digitalmarketinglab.com.au/index.php/2010/02/05/a-twitter-tale-or-two-%e2%80%93-my-social-experiment/comment-page-1/#comment-579 Grace Camobreco Fri, 05 Feb 2010 23:31:18 +0000 http://digitalmarketinglab.com.au/?p=755#comment-579 Great article idea Teresa - very insightful, Australian Brands have such a long way to go. Can't believe that none of them got back to you! Thanks for sharing - appreciate it Cheers! Great article idea Teresa – very insightful,
Australian Brands have such a long way to go. Can’t believe that none of them got back to you!

Thanks for sharing – appreciate it

Cheers!

]]> By: elton lester http://digitalmarketinglab.com.au/index.php/2010/02/05/a-twitter-tale-or-two-%e2%80%93-my-social-experiment/comment-page-1/#comment-559 elton lester Fri, 05 Feb 2010 03:20:24 +0000 http://digitalmarketinglab.com.au/?p=755#comment-559 Good post, thanks for taking the time to do research and write it up. Lets hope that in 12 months time it's the other way round. Good post, thanks for taking the time to do research and write it up. Lets hope that in 12 months time it’s the other way round.

]]>