I’d agree that the development of Mobile, Social, Local and Personalised search will continue to drive innovation.

But the most interesting innovations will come in combining these searches into ‘augmented reality’ platforms.

Basically, you can think of it this way – you point your mobile device’s camera at an object, landmark or place and it delivers search information based on your physical location that is tailored to your preferences.

Augmented reality will be more than just about geo-tagging; it will be a search experience.

The way I see it, ‘augmented reality’ is very much part of the future of search. It’s why I feel the true value of Mobile, Social, Local and Personalised search is in more than their individual utility – it’s in their nexus.

This is the future.

Cheers

Ravi Prasad.