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	<title>Comments on: It’s A Question Of Ownership – Social Media</title>
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	<link>http://digitalmarketinglab.com.au/index.php/2009/05/13/it%e2%80%99s-a-question-of-ownership-%e2%80%93-social-media/</link>
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		<title>By: Jenni Beattie</title>
		<link>http://digitalmarketinglab.com.au/index.php/2009/05/13/it%e2%80%99s-a-question-of-ownership-%e2%80%93-social-media/comment-page-1/#comment-94</link>
		<dc:creator>Jenni Beattie</dc:creator>
		<pubDate>Wed, 13 May 2009 01:02:31 +0000</pubDate>
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		<description>I agree that it is an issue for a great range of departments within an organisation and therefore getting senior mgt to the table will be increasingly important to get projects over the line.

You might like to read my views on this very subject which I posted recently entitled Social Media Why Its Not All About You http://reputationaldemocracy.wordpress.com/2009/05/05/social-media-why-its-not-all-about-you/

The blog post identifies the fact that while Social Media is often talked about in the realm of marketing/pr there is a myriad of applications internally.

Cheers</description>
		<content:encoded><![CDATA[<p>I agree that it is an issue for a great range of departments within an organisation and therefore getting senior mgt to the table will be increasingly important to get projects over the line.</p>
<p>You might like to read my views on this very subject which I posted recently entitled Social Media Why Its Not All About You <a href="http://reputationaldemocracy.wordpress.com/2009/05/05/social-media-why-its-not-all-about-you/">http://reputationaldemocracy.wordpress.com/2009/05/05/social-media-why-its-not-all-about-you/</a></p>
<p>The blog post identifies the fact that while Social Media is often talked about in the realm of marketing/pr there is a myriad of applications internally.</p>
<p>Cheers</p>
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