In late November, Google yet again surprised us with its latest edition to its search engine. As social media has empowered the people, so to has Google with its “Search Wiki”.  Search Wiki allows users who are signed in, to make comments regarding search results, as well as rate search results and add URLs. This is just one of the latest ways that Google is allowing users to personalise their search experience.

So what does this mean for all of us Search Engine Marketers?  As yet the data collected by Google does not have any impact upon search results.  I would not however rule out that the future may see Google add this variable to its already complex algorithm to deliver more relevant results.