Travel and the Online Job Marketplace

Travel and Online Work

Money is the motivation behind everything nowadays and the success of every business is quantified in terms of how much money it gives back in return.

Employment and unemployment are usually on topic wherever you go. But ever since the Internet, it is no longer business as usual for most employers and employees! People are now getting to virtual online work platforms contrary to the past when employers and employees were confined to their geographical locations. This makes it possible for you to literally work for any company or client around the world from anywhere you want.

Making Money Online; What It Entails

For most people, surfing the internet is just part of your day to day life.

However, whilst most people simply use the internet to login to facebook, check news sites or watch cute cat videos on youtube, some people are actually earning a living from it online.

There are very many ways of making a modest living online but the two most common methods are:

Affiliate MarketingFreelancer – SEO, Web Design, Graphics Design. Whatever skills you’ve got that is transferrable online, there are people willing to pay for the service.

Affiliate marketing – Make money selling other peoples products. Sounds easy enough provided you can generate traffic and conversion to your website.

In my opinion, code, design and seo are the most highly sought after skills online. An article on the true cost of seo demonstrates just how valuable this skill really is.

The best part of it all is that you don’t have to waste time travelling to your clients’ location. No. You only have to contact them and once the negotiation process is done (online), You can get down to working and after completing the contract as agreed, submit the work online. If you use seo for affiliate marketing then you don’t even need to deal with clients.

Freelancing has a big future in employment in my opinion. In years to come, most of the world’s population will be working and employing online. For example, as per now, around 50 million people in the US alone work online.

There are online platforms via which the employees and employers meet. These platforms are referred to as online work platforms. It’s no longer just the odd small business turning to these online work platforms, huge companies also use these for the flexibility of hiring a skilled contractor without all the red tape.

The main platforms on the market at the moment are; Upwork, Freelancer.com, Fiverr and Guru. But there are many more of these each offering something unique.

Of course, your online money making ventures are not limited to being a freelancer or online contract work. Other ways to make money online include trading Forex, commodities, stock and binary Options. These require skills and I would not advise you to jump in lightly as they require investment and high risk.

How to Get Started in The Online Job Market

You need skills. Remember working online is still a form of employment and in every employment the employer will always go for specific skills. You therefore have to have learn and perfect some skills. Now you may have graduated with a journalism degree so you can write great content which is highly in demand right now, or you are an experienced graphics designer. When you are qualified and experienced you can get a job anywhere.

Online Working PlatformsHowever the beauty of the internet is that it allows you to learn skills which aren’t even taught in schools or colleges. Search engine optimisation or digital marketing for example is a case of learning from online material and trial and experience. If you want to learn seo there are plenty of available guides online, I wrote a guide to local seo myself.

If you have the skills, you can go ahead and sign up to one of the many sites. The platform of your choice should have ample clients looking for freelancers with your type of skills and should also be secure.  For example, if you are a web developer, you should look for platforms like freelancer.com or Upwork where there are many clients who require web development services.

Every online working platform makes money by cutting some amount from the pay that the client makes. Different online working platforms cut different percentage from what your client pays you. For example, Upwork will cut 10% of the pay while

Fiverr will cut 20% of your pay. So take that into consideration.

You will be required to add some information on how you will be withdrawing your funds. This will require you to have a link from your online work platform to your bank account. There are various ways to withdraw funds to your bank account. Some of the most popular ways to withdraw your funds is via PayPal, Bank Wire Transfer, Payoneer and Skrill. You have to ensure that the information that you disclose at this point is safe to avoid instances of your bank account being hacked into.

After registering yourself with an online work platforms of your choice, you will have to work on your profile. The profile is what reflects your skills to potential clients. When a client wants to know whether you are capable of performing a certain task, they will first look at your profile to see whether you have the necessary skills or experience. Working on the profile is one of the harder parts to perfect.

How to Make Your Profile Look Appealing

Online Resume and ProfileThe first thing is to complete your profile to 100%. In most cases, you will be required to fill a form with your name, country of origin, your telephone on mobile number, your email address and an upload of your picture. The picture should be very decent to portray professionalism.

Add your education background as well as any work or employment history that you have had. You should be careful to provide an academic background and work history that matches the skills that you claim to possess. This will go a long way in giving your clients that confidence that you are extremely good in whatever you do.

In some online work platforms, you will also be required to do some tests related to your skills as a way to ascertain that you are really good in whatever you claim to be good at. Before taking any test, ensure that you understand the areas that are covered in the test for you to score highly. The higher the points you get in these tests the better placed you are among your fellow freelancers with the same skills as you.

Then, the most important thing on your profile is your reputation among the clients that you have had a chance to work for. When you are given any task, you should ensure that you do it to perfection so that the client will rate you high or even come back to you for extra work. When you get many positive reviews (5 stars) from your past clients, you stand a greater chance when clients are making a decision on whom to offer their contracts to from a large number of applicants.

What You Need

For you to work online, you will require:
A computer
Internet access
A bank account

That’s it. To summarise; learn some valuable skills, make use of available digital resources, sign up to an only work platform, perform the task well, get paid!

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Marketing in the Downturn – Part 1

Online Marketing

With Australia’s likelihood to ride out the global economic crises now looking bleak, the belts are tightening and marketers are starting to feel the pressure to deliver more results with fewer resources.

So just how can you get more from less? This is a 2 part series designed to provide online marketers and business owners with some food for thought to get more from less.

Part 1 features tips within the digital advertising and promotional space.

1. Changing The Advertising Model

Faced with a downturn, many organisations look to cut spending in areas that they see as “non essential”. One of the first areas to come under scrutiny is advertising. As however approximately 1/3 of companies cut their spending during a downturn, this is one of the best times to increase spending to win market share.

Stephen King, a pioneer in the area of online advertising found “businesses that cut their advertising expenditures in a recessionary period lose no less in terms of profitability than those who actually increase spending by an average of 10 per cent.” In other words, cutting advertising spend to increase short term profits doesn’t seem to work.

How can organisations leverage advertising in this climate to get more from less?

1) Negotiate Everything: Publishers will be feeling the pinch and will be looking to offload inventory. This is therefore the ideal time to be negotiating hard as rate card prices are slashed.
2) Pay For Response; Google is driving the demand from marketers to move to a pay per click/response model. If you need to ensure your spend is going to deliver results then seek out advertising solutions whose pricing is based on a response or options that guarantee some sort of return..

2. Anyone for Contra?

With businesses feeling the pinch, many companies will be looking for new opportunities to achieve their marketing and business objectives. Partnerships can open up new opportunities for promotion at a low cost. Identify firms that offer a service or goods that would complement yours and then approach the organisation to discuss promotional opportunities that can be exchanged – whether that be promoting the partner through your newsletter, a small ad on your site or any other opportunity you may be able to offer.

3. Web 2.0

Content MarketingThere are numerous free promotional channels on the internet which can be exploited – from social and professional networking sites, micro-blogging sites and business forums.

If your organisation is in the B2B sector consider how you can build your profile through the array of networking sites. Use LinkedIn’s Q&As section to build your/your business’ reputation in a given specialisation through answering questions. Or if you provide services to small businesses, there are an array of Australian forums dedicated to this segment – why not write an informative piece and post it on the relevant sites.

If you are in the B2C market, consider if your brand could benefit from providing regular updates via twitter. Sectors which are experiencing a strong following include;
• Publishing sites like SkyNews, News.com.au & TechWired all with nearly 400 followers,
• Not for profit sector like WWF (over 800 followers) & Amnesty International
• Travel and leisure segment like Tourism Queensland (734 followers) and STA Travel (177 followers)
• Education sector seem to be having some early success with RMIT having over 300 followers.

Alternatively you may feel that a blog can provide useful content to engage your prospects & existing consumers and also assist your SEO efforts. Best of all you can download free blogging software from both www.blogger.com & www.wordpress.org

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