13 Valuable Australian Digital Resources For Marketers

Digital Resources

Australian publishers, agencies, industry bodies and bloggers are pumping out a raft of valuable resources which can support strategy / business case development or to simply get up to speed with the digital landscape. This article is a compilation of some of the best infographics, case studies, reports and more that I have come across on the Australian digital market. If you have come across any other valuable resources please share them via the comments field below.


Content Marketing Resources

Mobile Commerce Australia1. Report: Content Marketing in Australia: 2014 Benchmarks, Budgets and Trends
Published: November 2013
Overview: Compiled by the content institute, ADMA and KingContent – this presentation takes a look at the state of content marketing in Australia vs the UK and US. The presentation covers statistics related to investment in content marketing by marketers, key challenges faced and more.

Download here

2. Blog Article: 17 excellent examples of content marketing in Australia
Published: January 2014
Overview: This article is a great compilation of brands both large and small in Australia leveraging content marketing to achieve key marketing objectives. Case studies covered include Intrepid Travel, MYOB, kikki.K, Telstra, Netregistry and more.
View here: http://www.expermedia.com.au/17-excellent-examples-of-content-marketing-in-australia/

Digital Media Resources
3. Diagram: MediaScape – Guide to Australian Digital Media & Advertising Trading Landscape
Published: December 2013
Overview: If you are new to the digital media space, this useful diagram provides a detailed overview of all the options that exist within the digital media trading market in Australia. It serves as a useful cheat sheet for discussions with your media buyer.
View here: http://www.mediascope.com.au/guide-digital-advertising-sales-agencies-networks-exchanges

Mobile Resources

4. Infographic: mCommerce & Mobile Shopping in Australia
Published: May 2013
Overview: This infographic combines data from an array of sources to provide insight into the mobile shopping landscape in Australia. The infographic details statistics on showrooming by Australians, popular mobile shopping categories and more.

View here: http://www.marketingmag.com.au/news/infographic-m-commerce-and-mobile-shopping-in-australia-40000/#.UvYpsPmSyOh

Social Customer Care5. Report: AIMIA 9th Mobile Lifestyle Index
Published: October 2013
Overview: You might need to get yourself comfortable before reading this report as it is 99 pages. The AIMIA Mobile Lifestyle Index is a yearly study now in its 9th year. The report contains a host of valuable statistics related to mobile usage in Australia – from smartphone market-share to key activities consumers engage in via their mobile device.
Download here: http://www.aimia.com.au/ampli

6. Report: Telstra’s How Mobility is Changing the Rhythm of Australian Retail
Published: 2013
Overview: This detailed report provides insight into the Australian mobile shopper – including analysis of the role mobile plays in influencing consumers at various stages of the path to purchase. This is a great resource for any marketer operating in the retail space.
Download here: http://www.telstra.com.au/business-enterprise/download/document/business-enterprise-teg1398_mobility_retail_white_pages_v08_hr_singles.pdf

Social Media

7. Report & Infographic: State of Social Media in Australia
Published: May 2013
Overview: This report / infographic explores both Australian consumers consumption of social media along with how businesses are leveraging social media (with a focus on small businesses). From a consumer perspective the report provides a host of statistics on consumer social usage in Australia including the portion of consumers using social media when viewing TV, the portion of consumers accessing reviews via social channels and more. Whilst from a business perspective, the report looks at business uptake of social, budget allocation to the channel and other key statistics.

8. Report & Infographic: Social Customer Care
Published: November 2013
Overview: Social Pulse released a comprehensive report detailing how customers use social media to make enquiries. The report also details what customers expect from companies and how companies are responding to social media queries.

View the infographic here: http://www.marketingmag.com.au/tags/customer-service/#.Uvcq0_mSyOg
For a copy of the full report contact Social Pulse here http://socialpulse.co/social-customer-care-report

eCommerce / Multi-Channel


9. Report & Infographic: NAB Retail Sales Index

Published: Monthly & Quarterly
Overview: Over the past few years NAB has published monthly and quarterly retail sales indexes. The index provides insight into eCommerce growth in Australia, domestic vs international share of online purchases and more.

View the October quarterly infographic here; http://business.nab.com.au/online-retail-sales-index-indepth-special-report-october-2013-5126/
View all available reports / infographics here: www.nab.com.au/onlineretailsales


10. Report: Optus Future of Business Report

Published: 2013
Overview: The Optus Future of Business 2013 research report offers detailed insights into how the retail industry is adapting to succeed in an omni-channel environment. The research also reveals what consumers expect of service channels now and in the future.

Download here

11. Infographic: Online Gift Purchasing – Christmas 2013
Published: January 2014
Overview: Hot off the press this infographic summarises Australians online buying behaviour during December 2013 – detailing key reasons consumers shopped online at Christmas, types of gifts purchased online and a host of other valuable statistics.
View here: http://cdn.marketingmag.com.au/wp-content/uploads/2014/01/Infographicfinal2.jpg

Other

12. Infographic: Nielsen Australian Connected Consumers
Published: November 2013
Overview: This infographic compares Australians digital usage and consumption behaviour 10 years ago vs today. This infographic demonstrates the growth / change in device ownership overtime, uptake of social media, online advertising spend investment and more.

View here: http://www.nielsen.com/content/dam/corporate/au/en/images/infographics/Nielsen-ACCR-Infographic-Final.jpg

13. Infographic: Australian Baby Boomers Online Media Usage
Published: April 2013
Overview: Mi9s Baby Boomer infographic puts the spotlight on the over 50s Australian consumer. The infographic details weekly consumption of the internet statistics, multi-screen ownership data and online purchasing behaviour.
View here: http://cdn.marketingmag.com.au/wp-content/uploads/2013/04/Mi9-Baby-Boomers-infographic-2.jpg

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