With social media usage exploding in Australia, many Australian organisations are seriously considering social media to support the achievement of marketing objectives. And whilst the creation of Facebook fan pages and a Twitter account springs to many minds there is so much more opportunity out there.
This post provides a collection of social media examples from Australia to showcase some of the campaigns that have circulating our shores over the past 6 – 9 months and to inspire many more to come.
Tourism Queensland’s – Best Job In The World
The launch of a global campaign to find a caretaker of paradise island in Queensland saw Tourism Queensland generate over 203 million euro’s worth of PR globally from a spend of 570,000 euro’s. The competition drew 34,000 video entries from over 200 countries.
Australian Tourism – Leveraging Specialist Bloggers
To extend its reach on the web Tourism Australia invited leading online opinion leaders to experience Australia. Tourism Australia aims to work with these key influencers to drive the desire in others to travel to Australia through positive word of mouth commentary.
Sportsgirl have stood up and taken note of the social shopping trends overseas and built their own online forum. Since its launch 3 months ago the forum shows very strong engagement and interaction and is definitely worth a mention.
With all of the previous bad PR circulating ABC Learning, ABC has launched an online forum to enable parents to share experiences and knowledge. This is definitely one of the more risky concepts given the negative high profile image of ABC Learning, however it demonstrates that the brand is willing to actively solicit conversations in an open forum about its brand whilst also providing a platform for peer to peer advice and knowledge to be shared.
Wrigley’s 5 Gum Launch
Wrigleys launched its new 5 gum chewing gum with an integrated campaign including various formats of social media including Twitter, Flickr and YouTube. It seems from results some social channels were more successful than others – but with over 15,000 viewers viewing YouTube video’s it is not a bad effort.
Virgin Blues Tweet Sales
Virgin Blue trialled a new sales channel by offering 1000 $9 flights through Twitter to celebrate its 9th birthday. Flights were snapped up during the first day of the sale.
Borders Online Chain Story
Borders in-conjunction with James Patterson launched the worlds first chain story. James Patterson wrote the first and last chapter with aspiring writers and fans called on to write the remaining 28 chapters. A unique way to tap into the community, the campaign drummed up publicity on Fairfax and News Limited. Not to mention coverage on Radio National, ABC Radio Melbourne and Radio 2UE.
This is obviously just a sample of some of the social media examples in Australia. If you know of others please share them below.