Useful Australian Digital Stats – Q2

Australian Digital Trends Q2

Quarter 2 has been quieter on the Australian digital research and trends front but that doesn’t mean that I haven’t been able to find some interesting statistics to share with you. I have compiled 15 of the most interesting Australian digital statistics released in Q2 of 2009. To view the 20 most interesting Australian digital statistics for Q1 click here.

Online Behaviour (General & Industry Specific)

A recent study by Monash’s Australian Centre for Retail Studies revealed 50% of Australian shoppers investigate their purchases online before going in store to make their purchase. –Dynamic Business

According to the ABS, Australian household internet consumption has increased 37 fold in 8 years

Australians aged 16 – 17 are spending 3.5 hours online per day – The Age

A new survey has revealed that 56% of Australian teenagers lie about themselves when they are online, with most teens faking their age – Full Story

According to Nielsen statistics, 87 per cent of Australians looking for real estate are using the web to find properties – News

Australians are among the biggest users of online banking in the world with more than 50 per cent of customers using internet banking at least once a week.

Social Media MarketingSocial Media

In the year to April, visits to social networking and forum sites increased by 16% in Australia, whilst visits to blogs dropped by 27.5% – Stuff

In Australia, there are 850,000 to 900,000 people on LinkedIn, and about 15 per cent of those are HR people or recruiters – News

Facebooks user base has hit over 6 million Australians – The Age

In June the MySpace subscriber base using their mobile to access the platform was revealed to be 340,000 strong in Australia – bandt

Australians are believed to be viewing 85 million MySpace pages per month via mobile phones, with each visit lasting between 11 and 15 minutes – bandt

Search

Since the launch of Bing, Microsoft’s search share in Australia has increased. Stats for the week finishing 4th July show Bing.com has 5.02% share, compared with 3.91% in late April – Hitwise

Head of Online at Google revealed in June some of the growth areas in search queries were – Accounting and tax-related search queries are 63 percent higher this year than last. Mobile queries are 82 percent higher this year than last. Office supplies searches are 36 percent higher in 2009. – Dynamic Business

Online Radio & TV

A report released in Apr 09, showed digital radio consumption had grown from 4.2 hours in 2007 to 4.9 hours in 2008 – Nielsen Online

According to Nielsen, 47% of metropolitan internet users have viewed TV content online or downloaded it, whilst 12% had done so frequently – Nielsen Online

Do you have any other interesting statistics to share on the Australian digital market? If so please share them below.

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