Top 20 Most Interesting Australian Digital Statistics For 2009 So Far

Search Engine Marketing

Trying to locate Australian specific internet usage and user behaviour trends is often difficult. With a lot of new research circulating the web, Digital Marketing Lab has summarised the top 20 most interesting Australian Digital trends/stats which have been recorded in the first quarter of 2009. If you have any others that we have missed please feel free to add them.

Online Behaviour

1. Aussies spend a total of 16.1 hours per week on the internet – Nielsen Online
2. Australians now spend one-third of their leisure time online – The Digital World, Digital Life Survey
3. Australian internet users are ditching desktop computers in favour of wireless technology with laptop ownership jumping from 49% to 63% by the end of 2008 – Nielsen Online.
4. Australians who shopped online in February 2009 spent an average of $760 compared to the global average of $3160. – The Digital World, Digital Life Survey

Search Marketing

Search Engine Marketing5. Top 3 search terms in Google at present are find a job, how to write a resume and how to survive the recession – AustralianIT
6. Google Australia search volumes have risen 20% from January 2008 to January 2009 – Search Engine Room
7. Google’s Marketshare reached 89.6% in February 2009 with Yahoo at 2% – Hitwise Australia
8. Australian search success is 71.1 per cent in February of 2009 from 70.1 per cent in February of 2008. Search success is measured by if a user goes to conduct another search straight after visiting the page from search results. – AustralianIT

Mobile Marketing

9. 97 per cent of Australians surveyed used their mobile phone for more than just voice. – m.Net Corporation
10. 31 per cent of Australian mobile users have used their mobile phone to make a purchase like movie tickets – m.Net Corporation
11. Mobile advertising growth is poised to treble in 2009 with Telsyte forecasting that mobile advertising spend will grow to $20 million this year – Digital Media

Social Media

Social Media Marketing12. 1 in 2 Aussies are now using a social network – The Digital World, Digital Life Survey
13. On average Australians are registered with 2.7 social networks – .2 higher than the global average of memberships on social networking sites – The Digital World, Digital Life Survey
14. Australian Twitter Subscribers Reached 250,000 in February 2009, up from 149,000 in January – Ninemsn
15. 7.5 million Australians visited consumer-generated media websites in January 2009, up 17 per cent on 2008. This compares to 8.3 million Australian visitors to the news/information mainstream media that month. – Nielsen Online
16. More than 5 million (1/4 of Aust popn) visited Facebook in January (up 100 per cent on 2008) & 2.4 million MySpace (-17 per cent) – Nielsen Online
17. Many Australians (83%) are aware of virtual worlds such as SecondLife., but only 26% have viewed or contributed to these sites – The Digital World, Digital Life Survey
18. 2.3 million Australians visited blogger blogs which is up 21% on 2008 – Nielsen Online
19. CGC has become a mainstream activity for Australian internet users with 57% admitting to publishing opinions online – Nielsen Online CGM Report
20. One in three (36%) Australians have friends or contacts that they met online with whom they regularly communicate demonstrating the impact of Web 2.0 on online relationships – The Digital World, Digital Life Survey

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