4 Digital Weeks In Review – March

Stats, Stats & More Stats

Finally Australian statistics are becoming far easier to come by for marketers to make informed decisions. This month has been packed with stats for us to sink our teeth into.

Nielson Online conducted a survey of 2000 Australians, major findings are;
– Australians over the age of 16 spend 16.1 hours per week online, which is greater than TV, radio, newspaper & mobile phone consumption.
– Australian population has become more wired than even with ownership of desktop computers declining by 10% as consumers move towards wireless solutions such as laptops.

The Digital World, Digital Life survey conducted in 16 countries found;
In Australia one in two Australians use social networking sites
On average Australian’s are members of 2.7 different social networking sites which is above the world average of 2.5.
Awareness of web 2.0 is high, but interaction is still in its infancy compared to the rest of the world. Only 13% have contributed to blogs, 6% contributed to wiki’s and 26% viewed/contributed to virtual worlds.

Social Media AdvertisingNokia Australian “Comes With Music Announcement”

– On the 20th of March the Comes With Music Nokia 5800, is set to change the way consumers explore and enjoy music – according to Emile Baak, General Manager, Nokia Australia and New Zealand.

With internet usage growing rapidly in the mobile market, we are set for an interesting year as the big brands battle it out for market share. These trends will further accelerate the uptake of mobile internet as new features such as “direct music download services” and application centres that can be used on the go are introduced by handset manufacturers.

Google Behavioural Ad Targeting

Google has launched behavioural targeting on its YouTube and partner sites. The ads are part of what they call their “interest based advertising” enabling advertisers to target based on consumer interests. The site is currently being beta tested but advertisers are keen for this to be rolled out on a wider scale. From a consumer perspective, Google will be collating information through cookies but users do have the ability to opt out of the service.

So what does this mean for Digital Marketers; More access to low cost ad inventory reducing cost of entry for SMEs. In addition struggling platforms will be further squeezed to compete in the marketplace which is good news for client side marketers.

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