In the digital world what’s hot today is yesterdays news, and this is particularly true when it comes to social media. This is not to say that I believe social media is just hype – completely the opposite, this space is so hot right now that everyone wants a piece of the action.
Facebook has averaged nearly 4.7 million unique users in Australia in December and Twitter’s growth rate in Australia equates to 517% in January year on year.
With some of the web’s youngest sites, becoming the worlds leading web properties in a matter of a few years it is no wonder others are trying to muscle in to create the next big thing online.
So what is coming?
Social Networking for Mobile
Gypsii; Currently trialling in China, and also eyeing Western Europe and the US, Gypsii is all about sharing experiences. But will it take off in Australia? Given our love of travel, I think it is not a matter of if but when.
Gypsii has been created to support the relationship individuals have with technology, and to leverage from the mobile internet era.
So how do you use it? The site has 5 main functions, with some of the most exciting being the PlaceMe and SpaceMe features. PlaceMe provides users with the ability to capture the moment, by creating a place (based on their current location) and then uploading an image / video or audio via their phone. Whilst SpaceMe provides the ability for users to locate their friends on a map. Looks like no more lying to your friends about feeling sick and staying in for the evening.
The above features and others on the site do seem to provide the perfect travel journal thus I expect this is one to watch out for.
For marketers it could also provide a new opportunity for targeted marketing with the ability for users to search for location based services via keywords – thus combining the power of relevance with user profile information.
View the short 8 minute video on Gypsii and share your comments below.
Micro-Blogging For Professionals
Blellow is a micro-blogging site created for freelancers, entrepreneurs or professionals. Based on the success of professional networks LinkedIn and Xing, Blellow aims to enable professionals to talk and share information with users based on a groups/users skills, experience or interests. Blellow answers the question “what are you working on”, which is the same question a user can answer on their LinkedIn profile.
It will be interesting how this new network can monetise its offering to advertisers – specifically those offering career management services.
Seesmic.com; Founded in July 2007 in the US, Seesmic is described as the video version of Twitter, allowing conversations to be captured and responded to all via video. Seesmic already powers video commentary on other blogs and the usage of both video blogging and commentary may be used more frequently in Australia in the not too distant future. The one downfall of a video micro-blogging site however is the ease of use and if it is set to become the next Twitter it will have to work hard to make it easy to comment on the move.
For marketers, video blogging provides the opportunity to run built in ads on popular video content.
For more information on Seemic visit the Seesmic Video Blogging Site
Do you think these sites will make it to the Australian shores? Are there any other sites you feel will be the next big thing in Australia? Why not comment below.