4 Digital Weeks In Review

Online Content Strategy

Here is my latest edition of what has made Digital Headlines over the past 4 weeks;

1. Google Phone Goes Onsale – From the middle of February, the new Google powered HTC’s Dream phone will go on-sale. The phone will initially be sold only on Optus with 4 plans available – offering up to 3GB download. This will boost Australian’s already strong appetite for internet access on the move.

Other phone manufacturers such as Motorola and Samsung are also
planning to also launch phones in 2009 on the android platform which will bring stiff competition to its rival the iPhone.

For the full article on the release visit;

http://www.smh.com.au/news/digital-life/mobiles–handhelds/articles/first-google-phone-aims-to-ring-the-changes/2009/02/05/1233423373213.html

2. Optus’ Mobile Advertising Platform – In December 2008, Optus trialled its mobile advertising campaign with McDonalds. Optus’ new mobile platform which was then subsequently launched in late January, and has been built to provide targeted advertising opportunities through mobile phones. The mobile advertising platform will utilise user data from the Optus Zoo mobile portal to deliver targeted opportunities to advertisers. To ensure the new mobile advertising network delivers, Optus is launching a major campaign in February to increase subscriptions / data capture on Optus Zoo – to provide even more opportunities to advertisers.

Niche Social Media3. Battle of the Social Networks – It seems Facebook has continued to increase its popularity in the Australian marketplace. According to web traffic monitor Nielsen Online, Facebook had over 4.5 million unique visitors whilst MySpace only registered 2.3 million in December 2008. Businesses looking to benefit from friendvertising may start to re-think directing efforts towards MySpace over the coming months particularly those in SME’s where resources are limited and decisions are made based on placing effort into areas with the highest potential for return & exposure.

For full details click here:

http://www.smh.com.au/news/technology/web/australians-ditch-myspace-for-facebook/2009/02/05/1233423387206.html?page=2

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